Tuesday, June 18, 2013

Tell Them and Then Tell Them Again

When selling a running shoe to an end consumer or prospective retailer you tell them what they will feel then tell them again as they try it on. Almost every time they will come back and tell you they felt it. Clearly you have to be confident and know your subject.

It's what great coaches do too. They convince you that you will do it. When you do it the really good ones smile.
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