More than likely you found out about the brand before you found out about the shoe. Apply that to the TV, the Computer, your cell phone, just about anything.
So this past weekend it was all about the Brand Zoot. Introducing Zoot to the Triathlon World. Yes I know, the Triathlon world knows Zoot. But they don't know this Zoot.
The new booth is a 20 foot mobile container. It opens up to reveal the Brand. It closes down to move on to the next race. While every other brand had a 10x10 pop up tent or two we brought this display.